Persuasive Communication
Third Edition
James B. Stiff and Paul A. Mongeau
A Paperback Originale-bookprint + e-book
Serves as a primary or supplemental text in advanced undergraduate- and graduate-level Communication courses such as Persuasion, Persuasion and Social Influence, Theories of Persuasion, and Health Communication. Serves as a supplemental text in Psychology and Marketing courses such as Social Influence.