Persuasive Communication
Third Edition
James B. Stiff and Paul A. Mongeau
A Paperback Originale-bookprint + e-book
A Paperback Original
orderAugust 22, 2016
ISBN 9781462526840
Price: $69.00 383 Pages
Size: 6" x 9"
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Serves as a primary or supplemental text in advanced undergraduate- and graduate-level Communication courses such as Persuasion, Persuasion and Social Influence, Theories of Persuasion, and Health Communication. Serves as a supplemental text in Psychology and Marketing courses such as Social Influence.