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Persuasive Communication

Third Edition

James B. Stiff and Paul A. Mongeau

A Paperback Originale-bookprint + e-book
A Paperback Original
August 22, 2016
ISBN 9781462526840
Price: $72.00
383 Pages
Size: 6" x 9"
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e-book
July 25, 2016
PDF and ePub ?
Price: $72.00
383 Pages
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print + e-book
A Paperback Original + e-Book (PDF and ePub) ?
Price: $144.00 $86.40
383 Pages
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Serves as a primary or supplemental text in advanced undergraduate- and graduate-level Communication courses such as Persuasion, Persuasion and Social Influence, Theories of Persuasion, and Health Communication. Serves as a supplemental text in Psychology and Marketing courses such as Social Influence.