Thoroughly revised and updated, this engaging text has given thousands of students and new evaluators the practical information and expert advice needed to conduct or use evaluations. In 26 concise sections, the book describes how to articulate answerable evaluation questions, collect and analyze data using both quantitative and qualitative methods, and deal with contingencies that might alter the traditional sequence of an evaluation. Special strengths of the text are its attention to individual, organizational, and community culture and emphasis on building collaborative relationships with stakeholders. An in-depth case study and related end-of-section exercises (including group activities) help students put themselves in the evaluator role. Other pedagogical features include section titles written as questions, bulleted recaps of each section, “Thinking Ahead” and “Next Steps” pointers, cautionary notes, and suggestions for further reading.

New to This Edition

• New and expanded topics: evaluation contracts, budgeting, surveys, data visualization, qualitative coding and memoing, factors affecting evaluation use, and context-sensitive evaluation.
• Revised case study with extended exercises that guide the reader to complete a simulated evaluation.
• End-of-section “Quick Read” links to recommended American Evaluation Association blog posts.
• Four entirely new sections (such as “How Do You Strengthen Relationships with Stakeholders?” and “How Do We Plan a Process-Focused Evaluation Design?”), plus other changes and additions throughout.