Doing Ethnography

Jessica Smartt Gullion and Susan Harper

HardcoverPaperbacke-bookprint + e-book
Hardcover
December 5, 2025
ISBN 9781462559213
Price: $68.00
189 Pages
Size: 6" x 9"
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Paperback
December 5, 2025
ISBN 9781462546923
Price: $45.00
189 Pages
Size: 6" x 9"
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e-book
December 5, 2025
PDF and Accessible ePub ?
Price: $45.00
189 Pages
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print + e-book
Paperback + e-Book (PDF and Accessible ePub) ?
Price: $90.00 $54.00
189 Pages
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professor copy Digital professor copy available on VitalSource once published ?

Written by a sociologist and an anthropologist, this concise primer is packed with clear methodological guidance and engaging stories that illustrate what ethnography looks like in practice. The text follows the arc of a typical ethnographic study, with ethics and social justice concerns highlighted throughout. Jessica Smartt Gullion and Susan Harper address practical considerations in developing a research question, planning and conducting fieldwork, and dealing with common pitfalls. They show how to organize and analyze data, using techniques from grounded analysis to poetic inquiry. The book addresses the politics of fieldwork, discomfort and safety issues, and who has the right to tell others’ stories, and offers advice on writing up and publishing ethnographic work for different audiences. Chapters include opening vignettes, boxes on key techniques, discussion questions, exercises, and prompts for contemplative learning.

This title is part of the Qualitative Methods "How-To" Guides series, edited by Patricia Leavy.